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Cult launches NAU - a New Australian Design Brand

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Cult launches NAU - a New Australian Design Brand Cult launches NAU - a New Australian Design Brand

Cult launches NAU - a New Australian Design Brand

This morning I attended a special media breakfast at Cult to celebrate the launch of the new Australian design brand, NAU. Marking 20 years as the leading purveyor of international design in Australia, the exciting launch sees Cult expand into the production, manufacture and retail of Australian design with a contemporary brand that offers furniture, lighting and accessories by a collective of Australia?s most curious, talented and spirited designers.
Fat Tulip Collection by Adam Goodrum for NAU
Aran Bed & Nest Table by Adam Goodrum for NAU
Hosted by Richard Munao, Founder and Managing Director of Cult, the launch not only gave an overview of the designers and their incredible range of products, but also insight into the brand and how it came about. 
Now is the time for a new Australian design movement. New by necessity, Australia?s design culture stems from a place of isolation; our influences are unique from the rest of the world, and we have no design ancestry with which to adhere. We are free to immerse ourselves amongst our extreme natural landscapes and unique materials, and as a result have carved out a resourceful, hands-on and open-minded design culture. NAU is the embodiment of this fresh thinking, broad-spectrum approach, offering contemporary furniture, lighting and accessories brand by a collective of Australia?s most spirited designers including Adam Cornish, Adam Goodrum, Gavin Harris and Jack Flanagan. Producing designs suitable for residential and commercial spaces, from elegant lounge furniture to modular shelving with endless possibility, the NAU collection is reductive in form, honest in materiality and timeless in style.

Aran Armchair by Adam Goodrum for NAU
Aran Sofa by Adam Goodrum for NAU
Loom Armchair by Adam Goodrum for NAU
Driven by the ambition to bring premium European design to Australia, Richard Munao established Cult in 1997 with a humble showroom in the backstreets of Chippendale. Since then, Cult has grown into the leading purveyor of the best international design in Australia and New Zealand, with a portfolio of over 35 brands across furniture, lighting and accessories. Over two decades, Cult has evolved from showroom destination to full-service design house; diversifying into the production, manufacture and retail of Australian design. In 2014 Cult launched its first exclusive collection of Australian furniture; the AG x Cult capsule by acclaimed designer Adam Goodrum. Since then, Cult?s product development has grown significantly and it?s time to establish these designs as one brand, and promote Australian creativity to the world. From this, NAU is born.

Bigola Armchair & Table by Adam Goodrum for NAU

Bell Pendant, Malloy Dining Table & Malloy Chair by Adam Goodrum for NAU

Frame modular shelving system by Adam Cornish for NAU

Kubrick Stools by Jack Flanagan for NAU

"After more ...


Fuente de la noticia: thedesignchaser
Fecha de publicación: 17-05-2017 21:50
visto: 32

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