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Lucy Ward of On Design Trends & Finding Treasure

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Lucy Ward of On Design Trends & Finding Treasure Lucy Ward of On Design Trends & Finding Treasure

Lucy Ward of On Design Trends & Finding Treasure

We caught up with Lucy Ward, the creative mind behind the online marketplace that continues to save our much-loved bricks-and-mortar boutiques

Words Emilia Bruce-Watt

Lucy Ward is the Creative Brand Director at Trouva, the online marketplace showcasing boutiques and their distinctive products, making them discoverable for everyone, anywhere in the world. Lucy has spent her career not only working with some of retail’s most-successful marketing and communications departments but perfecting her ability to predict next season’s fashions and trends. We asked Lucy about all things design, Trouva and how to follow in her footsteps.
As Trouva means ‘a lucky find’, what are your top tips for finding a treasure"
The best way to find a treasure has to be via independent bricks and mortar boutiques. I love escaping London at weekends to visit towns like Margate, Hastings, Bruton or Lewes and uncovering new shops. I most recently discovered Caro in Somerset ? a design boutique, coffee shop, bakery and guesthouse all under one beautiful 18th-century roof – now live on Trouva!
You predicted that silent colours and Japanese design would be this summer’s trend. What is the trend forecast for this autumn"
My predication for this Autumn is that Maximalism is going to be big, the antithesis of Scandi minimalism. Think bright hues, patterns and layered textures to create a warm interior. Someone recently introduced me to artist and interior designer, Luke Edward Hall, who I?m now obsessed with. Which trend were you glad to see go out of fashion and what do you hope goes tomorrow"
I?m relieved that pineapples have had their peak. Gingham has been popular this season, however it?s not an easy trend to apply to interiors and therefore something I will be quite happy to say goodbye to.

Where do you draw your inspiration from"
I find my inspiration from Trouva?s community of hundreds of independent, bricks-and-mortar boutiques. Behind the doors of our 300+ boutiques are some of the most inspiring creatives and best buyers in the world. I also love going to shops such as Mag Culture and Liberia and try and visit monthly; I love sifting through books and magazines to get design inspiration.
What does Trouva look for in a boutique"
We search for boutiques that have a real vision and their own unique identity. Not only must they stock distinctive, design-led products but offer a fantastic customer-experience in store too, which we then bring to life online.
How does Trouva make sure that each boutique maintains its unique and independent message"
Each boutique is totally different, Trouva is purely the facilitator for these incredible independent businesses. We highlight their uniqueness and aim to share their individual stories with our boutique loving customers through shop owner biographies and interviews as well as our click and collect service whi...
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Lucy Ward of On Design Trends & Finding Treasure Lucy Ward of On Design Trends & Finding Treasure


Fuente de la noticia: absolutely-london-home
Fecha de publicación: 06-09-2017 22:10
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